Systems & Growth Strategist
Strategic Marketing Partner
I help brands, agencies, and marketing leaders become the best version of themselves.
Marketing and business strategist with over 15 years of experience driving strategic vision, customer experience, and revenue growth for global brands, including Samsung, L'Oreal Paris, Coors Light, T-Mobile, and Coca-Cola. Expert in translating complex business challenges into scalable, data-driven marketing solutions that drive customer engagement and business success. Adept at integrating brand, digital, and performance marketing strategies to optimize customer acquisition, retention, and revenue. Proven leader in guiding cross-functional teams and building award-winning partnerships in agencies like McCann Worldgroup, VML, and Publicis.
Turn your marketing complexity into strategic clarity. Install better thinking at the core of your process.
Brands
Case Studies
Puerto Rico Tourism: Convince Puerto Ricans to spend their summer vacations in their island instead of flying out of the country.
Coors Light: Create a captivating and authentic bond with the contemporary creator community, seamlessly integrating the brand into the cultural landscape.
Mazola: Establish an educational connection that effectively caters to the needs of millennials, fulfilling their desire for technological experiences.
Island of Culebra: Create instant awareness by launching an online store for purchasing upcycled materials, driving eco-conscious consumer behavior.
Hershey’s: Revamp the classic brand's heritage to dominate the Halloween season and establish a compelling connection with a new generation.
Garnier: Create a real-time awareness campaign for hair care, leveraging weather conditions and related products to maximize brand exposure.
Walgreens: Tap into cultural pride to introduce sales opportunities in the beauty category, leveraging identity to drive customer engagement and loyalty.
Mastercard: Reconnect with the brand's loyal audience through an exceptional post-purchase experience, strengthening the bond and fostering lasting loyalty.
L’Oreal Paris: Introduce a real-time CRM solution, featuring expert support and influencer guidance, designed to assist customers throughout their entire journey.
Nissan: Establishing a connection with Puerto Rico's auto industry and drivers aims to raise awareness about the dangers of texting and driving.
Mazola: An innovative educational platform tailored for millennial moms, offering a wide range of quick, healthy recipes to fulfill their needs.
Coors Light: Demand generation media campaign with the millennial creator audience in mind to transition from online to offline and then back to online.
Take a look at some demo reels showcasing the work done by the agency.
IPG / McCann Worldgroup
WPP / VMLY&R
Publicis / Razorfish / Samsung
I don’t own the Samsung video. It is only to show the products, categories, and industry in which my role was Associate Director, Strategy (Web / CRM / Social)
