Chapter 1
The Designer
2002–2012 · Motorola, GE, DDB
I started designing mobile phones at Motorola and products for GE, then digital experiences for T-Mobile at DDB.
Things rarely fail in the parts. They fail where the parts connect.
THE STORY SO FAR
Builder by instinct. Executive by experience.
Chapter 2
The Inventor
2013–2016 · McCann Worldgroup & UM
In Puerto Rico I built things nobody had tried there: a weather-responsive ad platform for Garnier Fructis that changed creative in real time (+20% sales), a gesture-recognition campaign for Lancôme ($20M+ earned media), and predictive audience modeling for Mastercard ($30M+ earned media).
Technology matters only when it moves a customer.
Chapter 3
The Builder
2016–2021 · Young & Rubicam and VML (WPP)
As VP, Strategy, I led 25 people and a $12M budget. I built a media practice from zero to $6M with no added headcount, cut production costs 60%, and grew Hershey's sales 12% at Walmart, Target, and Walgreens.
Growth is an operating model, not a campaign.
Chapter 4
The Scaler
2021–2023 · Razorfish (Publicis), Samsung North America
I led strategy for Samsung Home Appliances and the Bespoke launch, activating 6M+ customers and growing CRM revenue 60%.
At scale, the customer relationship is the growth engine.
Chapter 5
The AI Builder
2020–today · Independent Growth Strategy Advisor
I built Stella, Puerto Rico's first AI car-sales assistant, for Stellantis. I've built predictive demand models that cut acquisition costs 30%, and an AI operating model that made agency planning 65% faster.
AI doesn't replace strategy. It makes good strategy run faster.
Next Chapter
I'm looking for an in-house team where I own the growth number, and where a designer's eye, an operator's discipline, and an AI builder's hands are useful all at once.
Let's talk →