Hi, I’m George Machado.

Organizations hire me when the obvious answer is wrong.

I help leadership teams find the real constraint, redesign the operating model, and build the capabilities required for measurable growth.

a story in every strategy

moments that matter

AI built for real use

  • Pressure Room

    Brands can see competitor ads, but they cannot easily measure where market pressure is actually coming from. Pressure Room quantifies competitive pressure across ad volume, messaging, creative patterns, and placements, then benchmarks where that pressure is concentrated. It helps brands understand not only who is advertising more, but exactly how the category is attempting to influence the market and where a strategic opening may exist.

  • Sushi Content Kitchen

    Content teams often have brand knowledge, frameworks, and guidelines spread across disconnected documents that are difficult to apply consistently. Sushi brings that knowledge into one structured content system and turns it into strategically aligned, ready-to-publish content through a simple guided workflow. It takes charge of the process from brand context to final calendar, allowing teams to produce stronger work with only a few decisions instead of rebuilding the strategy behind every post.

  • Preflight

    Landing pages often fail because the promise made in the ad is not fully delivered when the user arrives. Preflight evaluates whether the page payoff is aligned with the message, intent, and expectations created by each traffic channel. When the experience is disconnected, it recommends the right landing-page strategy and optimizes the copy by channel to create a clearer path from click to conversion.

  • Signal

    Campaign planning is often fragmented across documents, spreadsheets, presentations, and individual opinions. Signal brings objectives, audiences, competitive context, budgets, timing, and channel decisions into one structured strategic plan. It helps media teams move from scattered inputs to a cohesive, defensible strategy that is easier to collaborate on and ready for executive review.

  • ShelfSense

    Traditional shopper marketing evaluations are often slow, manual, and based on isolated store visits that quickly become outdated. ShelfSense enables immediate analysis of shelf conditions while also building a historical record of pricing, visibility, placement, competition, and merchandising performance. It gives brands a continuous view of how retail execution is changing, making it possible to identify problems and opportunities before the next formal audit.

  • Pulse

    Important market shifts are often buried across news, social media, forums, reviews, and consumer conversations. Pulse transforms that fragmented noise into a clear view of reputation, competitive movement, emerging tensions, and changing consumer sentiment. It helps organizations understand what is changing, why it matters, and where they may need to respond before competitors do.