Printing Love You Could Eat. First 3D-Printed Food Experience
Every February, Mazola runs De Buen Corazón — a campaign about heart health. Heart Health Month and Valentine’s Day fall in the same month. Two kinds of love — one romantic, one life-saving — living side by side. If we could connect them, we could make the message unforgettable.
That’s where the idea came in: edible Valentine’s cards.
Not just any cards — the first 3D food-printed cards. Made from fruits, vegetables, and Mazola Corn Oil — all rich in plant sterols proven to help lower bad cholesterol.
I led the strategy, positioning, and creative planning. We secured partnerships with eight major supermarket chains. We trained in-store teams to operate the 3D food printers. We designed recipes with the University Ana G. Méndez culinary school — using batata, peas, potato, and Mazola Corn Oil.
Over the course of the month:
32 live printing activations across the island
Over 6,000 consumers engaged in person
14% lift in ad awareness
7% lift in brand awareness
10% increase in recognition of Mazola as the healthiest oil brand
PR coverage in national press and TV
Social impressions topping 500,000 in four weeks
The real magic wasn’t in the numbers.
It was in the smiles of people holding a card that said “I love you” and “I want you to live longer” in the same bite.
An activation they’d never seen before — and probably won’t forget.
We didn’t just tell them Mazola was good for the heart.
We let them taste it.
