The Prioritization Problem in Business & Marketing.
"The Prioritization Problem in Business & Marketing," argues that most marketing plans fail not due to bad ideas or weak strategy, but because of a prioritization problem. The core issue is the pressure to "do everything," which leads to an overloaded plan that exceeds the capacity of time, people, and resources.
The goal is to move from initiative overload and false urgency to a system that respects real-world capacity, connecting thinking, systems, and execution for clearer decision-making.
The document offers a framework for diagnosing overcommitment, clarifying true priorities, and creating a disciplined plan (Stop/Start/Protect) to build momentum based on clarity.
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Not a framework. Not thought leadership. A discipline. It reframes strategy as the responsibility to reduce noise, protect capacity, and make clear decisions possible without constant escalation.
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Now, more than ever, your prospects are drowning in a sea of competitive choices. Disruption, noise, and the disappearance of familiar commodities are changing how people see, feel, and care about your brand.
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