OVERVIEW.

Revamp the Consumer Engagement Journey (CEJ), building upon the brand affinity model to enhance user experiences with greater flexibility and depth. By leveraging data and analytics, the improved CEJ will facilitate in-depth evaluations of pre, post, and loyalty stages, effectively influencing consumer behaviors and measurable KPIs. The focus on user engagement will not only enhance SEO (Search Engine Optimization) but also lead to significant improvements in CRM (Customer Relationship Management) payoff, ultimately driving increased customer satisfaction and business growth.