DEMAND GENERATION MARKETING LANDING PAGE.

Unleashing Mazola Corn Oil's uniqueness, promoting health, and inspiring with delicious recipes.

ROLE & DELIVERABLES:

  • Planning & Strategy

  • Customer Journey

  • Content & Creative Strategy

  • UI/UX

OVERVIEW.

Engage, educate, and convert with Mazola Corn Oil's unique health benefits and inspiring recipes.

Overview: The Mazola Corn Oil website is an interactive platform that showcases the Mazola brand and its unique product offerings. It aims to increase brand visibility and educate visitors about the benefits of Mazola Corn Oil, with a focus on the importance of Plant Sterols. The website provides valuable resources, including a wide range of recipes, to inspire and guide users in incorporating Mazola Corn Oil into their cooking routines.

Goal: The primary goals of the website are to increase brand visibility, educate visitors about the unique qualities of Mazola Corn Oil, and provide valuable resources such as recipes and information on the importance of Plant Sterols. It also aims to enhance user engagement by encouraging interaction with the brand and fostering a sense of community among users.

Challenges: The challenges lie in effectively communicating the product uniqueness of Mazola Corn Oil, engaging the online audience, building trust and credibility, and addressing the diverse needs of visitors. Overcoming these challenges will require clear and compelling messaging, engaging content and design, accurate information, and a variety of resources that cater to different user preferences.

Objective: The website's objectives are to showcase the brand and product uniqueness of Mazola Corn Oil, promote healthy cooking choices, offer a wide range of recipes, encourage user-generated content, provide educational materials on the benefits of Plant Sterols, and drive conversions by guiding visitors to purchase Mazola Corn Oil or explore retail locations.

By focusing on these key elements, the Mazola Corn Oil website aims to position the brand as a trusted choice for health-conscious consumers, offering them valuable resources and inspiration to incorporate Mazola Corn Oil into their cooking and enhance their heart-healthy lifestyle.