Increase BRAND ENGAGEMENT TO SUSTAIN PREMIUM PRICING.

Challenge: In order to attract users, sustain Mazola’s premium pricing and maintain Mazola’s association with healthy cooking, we needed to educate people about Mazola’s rational USP of being heart healthy in an efficient, engagging, and innovative way.

Insight: During February, people express their love with candy. February is also the Heart Health Month. It was the perfect opportunity to convince consumers to express their love by giving their loved one’s a gift that may be good for their heart’s health.

Solution: Mazola brough for the first time to the market a 3D printer to print edible Valentine’s cards, confectioned with Mazola Heart Healthy Corn Oil and other wholesome ingredients that contain plant sterols. People could have their cards printed in real time in supermarkets across Puerto Rico. The effort was amplified through digital, TV, trade and public relations.