OVERVIEW.

Creating a social media creative content strategy for Hershey's serves several important purposes. Engaging and impactful posts that captivate audiences and drive meaningful connections.

Challenge: Leverage platforms effectively, achieve their goals, and cultivate authentic connections with their target audience. Here are some key reasons for developing such a strategy:

• Brand Awareness: Creating a social media content strategy helps Hershey's increase its brand visibility and make people more familiar with its products and identity.

• Audience Engagement: A content strategy enables Hershey's to interact with its audience directly, build relationships, and encourage likes, comments, and shares to foster a sense of community.

• Product Promotion: By showcasing products and promotions through social media, Hershey's can generate interest and drive sales by highlighting their unique features and benefits.

• Storytelling and Brand Narrative: Leveraging social media, Hershey's can tell engaging stories about its history, values, and community involvement to connect with customers on a deeper level.

• Customer Feedback and Insights: Through social media, Hershey's can gather valuable feedback and insights from customers, helping shape future product development and marketing strategies.

• Influencer Partnerships: A content strategy allows Hershey's to collaborate with influencers who align with the brand's values, reaching new audiences and gaining authentic endorsements for its products.